Digital Marketing - Pinterest

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Pinterest helps people discover things in a simple, visual way. Pinners might find something they love while browsing your boards, scrolling through a category you’re listed in or searching for you directly.

Pinterest

Pinterest Pins

On Pinterest, each Pin is an idea - a gift, recipe, or even a quote. They always point back to the sites they came from (like yours!) If you add the Save button to your site, people can use it to add your content to Pinterest.

Pinterest pins are 100 times more spreadable than a tweet, with the retweet average hitting only 1.4%. And, as for Facebook, the half-life of a pin is 1,6000x longer than a Facebook post.

Boards are where people collect and organize their Pins. Each board tells a unique story about what that person cares about. People can follow boards whose Pins they like.

Pinterest Business Account

If you don’t have an account already, or if your account is personal, you’re going to need to sign up for an official Pinterest for Business account in order to tap into the full potential of Pinterest.

By creating a business account, you’ll also be getting access to Pinterest Analytics, one of the newest and most awesome features of Pinterest for Business account. When you verify your account, you get access to important tracking information. You’ll be able to see which strategies and content work, so you can constantly improve your marketing.